Do the rich give because it is morally right to help those with little or nothing? Or is it because a “cheerful giver” gets richer? Do they want to feel good about themselves? The reasons why people give differ. Having the desire to give is usually not enough of a reason to give. The intentions for giving influence how often privileged members of society give to others. There is no specific reason why people give. Donating to causes is borne out of different reasons. Here are a few.

A study revealed that a significant motivator for donating is when the cause resonates with one’s personality. Philanthropic gestures made by rich folk could be because the purpose appeals to their sense of judgment. This is the strongest motivator for giving or making donations.

Another reason people give is that they see it as their duty and responsibility to help others. Millionaires may choose to donate because they want to “give back to society.” They want to be recognized and feel valued. The desire to give is because they want to make a difference in society or be agents of change.

Some people give because of the networking opportunities embedded in them. Donors get to meet and connect with other donors or beneficiaries of donations. This alone can influence the desire to donate or give.

Money is also a reason why people give. Some studies have proven this fact. They suggest that wealthy people are more likely to donate to charity than those who earn less. They could decide to withdraw every dime and go on a spending spree. However, giving brings a sense of self-accomplishment.

Giving to foundations, making donations, or voluntarily sponsoring great projects makes one feel better and makes the world a better place. It is essential to note that giving shouldn’t just be about the bulk of money dropped into a treasury. It should primarily be about the change it will make in the society.


George Miller
George Miller is a business reporter. Covering money and consumer tech for New American Truth since January 2020. Previously at The Wall Street Journal.