Any entrepreneur will say that the beginning days of a start-up or small business are the most susceptible to a wide range of mistakes and problematic matters. Being prepared is the key to avoiding wrong moves that other business owners have testified to experiencing to enhance changes for smoother headway. Everest Business Funding supports entrepreneurs and small businesses by supplying them with revenue-based financing at any stage in their growth. Through experience and expert knowledge, professionals at Everest Business Funding pinpoint the most common business problems and feasible ways to address them.

Problem #1: Lack of Planning

As the saying goes, an entrepreneur can plan to succeed or fail to plan. Failure to plan commonly results in running into avoidable business obstacles if planning was involved ahead of time. Though it is tempting for entrepreneurs to start and learn along the way, planning before making moves can drastically raise a business’ chances of forward growth.

Solution: Entrepreneurs looking to make the most out of their efforts before day one of their business should study the processes of profitable companies within their industry and replicate the steps of those companies. Before jumping into business operations, successful beginning steps include strategically planning goals, vision, mission, and executing marketing research.

Problem #2: Lack of Funds

So many businesses start with less funding than is truly needed to get the organization up and running. Lack of funds ultimately leads to the failure of a business. When entrepreneurs cannot fund a new endeavor from personal funds, they must consider other funding options before starting the company.

Solution: A business plan is a great first move to gauging the necessary numbers an entrepreneur needs to know to run the organization. Before seeking funds, a business plan helps lay out a broken-down budget, cash flow, and profit analysis. Figuring those costs out helps establish how much funding is needed to start the business, which is often more than a budget amount on a business plan. Once entrepreneurs have a better idea of how much money they need to raise to start the business, they can begin arranging small business funding. Funds can come from online fund-raiser campaigns, family and friends, or loans.

Problem #3: Lack of Brand Awareness

This specific problem often boils down to marketing. When not enough people are aware of a brand, a business loses out on the opportunity to gain new clientele. In 2021 Small Business Trends, marketing, and advertising were the third most cited challenges in the business industry.

Solution: If a business is active online on social media platforms, a business website, or a blog, but lacks the lead generation, then its message is not getting in front of the right audience. Marketing research and pre-planning is a must when it comes to creating and hitting a marketing campaign out of the park. First, entrepreneurs should identify which online or local platforms their target audience uses the most and what those individuals search for the most regarding valuable content. Aligning keywords in posted content and generating quality content are the starting steps to building brand awareness. Next are case studies and continuous research to find how to get in the way of consumer views.

About Everest Business Funding

Everest Business Funding provides alternative finance options and revenue-based funding to small business owners. They serve a diverse pool of businesses, from healthcare to retail, to help them obtain working capital to grow, buy inventory, launch marketing campaigns, or hire staff. Everest Business Funding’s clients are treated with respect and receive high-quality guidance and service from its professionals.

Brandon Muniz
Brandon Muniz is a highly-regarded journalist who has written extensively for a variety of influential finance and business publications. He is often asked for his commentary on trade issues of the day, and his expertise is second-to-none. He has won numerous awards for his professional insight into business matters.