Digital marketing is growing in 2020 and most offline users are transferring their business online. In this time the scope of digital marketing is high. If you want to become a digital marketer then you need to know about these tool.
If you are a digital marketer and don’t know about these tools then you might need to do hard work to complete the work. If you want to make smart work then use these tools.
Most of cases we do manually research but now the time is so competative and you need modern tools which help you to help your to complete your work faster. The benifit of completing the work faster is you will impress your client and make a good impression.
1.Google Keyword Planner
If you run paid ads then you know about google keyword planner, if you don’t know then don’t worry I will explain. Google Keyword Planner is a tool of Google which helps the digital marketer to do keyword research for paid ads.
You can do normal keyword research if your budget is low and you don’t afford a paid keyword research tool. Most of the time paid ad experts to use google keyword planner to check the CPC of the keyword.
I am also a blogger and I use keyword planner at the beginning of my blogging journey. You can explore different keywords using the keyword planner tool.
Its best feature is you will filter the targeted area or country and the tool display you the user searching keyword. You check three main parameters of a keyword – search volume, CPC, and competition.
Most digital marketers need to rank on to check their competitor’s websites. That term is called a competitor’s analysis and you can check the website traffic using a similar web. If you need to buy a website then you can put that website URL on similarweb and check the traffic of the website and Alexa rank of the website.
If that website rank is low in similarweb then that was a great website because if your website is getting a good amount of traffic then your Alexa rank automatically decreases.
This tool i use personally because this will make my 50% work in less time and the tool name is ahrefs. Ahrefs is an all in one tool which will help you to find out low competition keyword.
I use this tool to analyze my competitor’s URL and how many backlinks that made to rank on top of Google. Before writing any post i use this tool to find out low competition keyword with a long-tail keyword, it will help my post to rank faster on google.
If your budget allows you to buy this tool then buy once, i guarantee you will get a good result after using this tool. Ahrefs gives some free tool in ahrefs.com, you can use these tools for free and after success, you can purchase.